The Fabric Behind Faradays Concept Store Experience

This year saw the opening of Faradays—a luxury concept store that delivers an experience far beyond your usual retail expectations.

Premium Surface Protection house of the year_Canterbury_House

The vision founded by Edward and Constance von Dadelszen, was turned into bricks and mortar in collaboration with Cheshire Architects, after the success of their online e-commerce store.

It’s a place where you can browse through coveted iconic fashion brands such as Alexandre Vauthier, Loewe and Louboutin alongside New Zealand’s own designer labels. Then marvel at stunning homewares, fragrances and floristry, before (during or after) a glass of vintage champagne at the in-house bar.

The interior’s artistic use of light-coloured fabrics and soft furnishings set against reclaimed wood pillars and stone slab tables creates a tactile and enticing environment.

The stand-out design feature however, is the spotlit shelving set behind taught fabric, theatrically pulled open and secured with gold holdbacks, to stage showstopping shoes and handbags. 

Other furnishings include curvaceous designer lounges, textured rugs and deep wall-to-wall upholstered seating embellished with plush cushions in the bar.

Why Wear and Tear Should Never get in the Way of Outstanding Interior Design


The colour pallet and features are all bold choices for a tactile retail store slash bar that encourages its clientele to interact and stay for a while.

Knowing this, Faradays brought in Premium Surface Protection (PSP) to fibre protect all the furnishings, including the stretched fabric backdrops. 

MicroSeal and Fiber ProTector fabric protector was used to shield fabrics from daily foot traffic, spills, dust, dirt and fingerprints. FireDefender was also used in line with building regulation specifications. As a result, the integrity of every fibre has been preserved to ensure each piece continues to play its part in elevating the concept store experience. 

This makes Faradays, a truly great example of why commercial wear and tear should never get in the way of innovative and outstanding interior design.

Premium Surface Protection house of the year_Canterbury_loungeroom


SUPPLIERS: Cheshire Architects

PHOTO CREDITS: Faradays Store

Premium Surface Protection house of the year_Canterbury_loungeroom

Fabric Protector NZ

Not all fabric protectors are made equal, effective or safe. Premium Surface Protection products, Fiber ProTector and MicroSeal, are the safest, most effective furniture protection solutions in the world.

Where do I find a professional fabric protector company in NZ?

Premium Surface Protection have a national list of qualified applicators who use Fiber ProTector and MicroSeal protection solutions.
Just contact us for an Applicator nearest you home or business.

MicroSeal_Logo  Premium Surface Protection NZ & Fiber Protector


Hiring a Professional Applicator

If you have small jobs at home or in the office, we have a Online Shop, and Fiber Protector is the product you need. As a guide, for a basic 2 Seater sofa, you will need 3-5 cans.

If you have several sofas, cushions and upholstered dining chairs and would like a Professional Applicator to attend to your premises, then please fill out Request a Quote form – and we will be in touch.

“I’m amazed by the incredible Microseal products and the impeccable service from Brad and his team. There have been a few spills on my protected rug and couch. Both red wine and Café Patron have been easily absorbed by my MicroSeal Chamois Sponge, leaving no trace at all. And with some kind of wizardry (science according to Brad), WonderSpot Spray managed to vanish dried chilli oil from our pale grey couch—incredible.”

Abbey Chapman – Auckland